Branding identity - SalientFest/festival
For this project I build a complete visual & branding package for a hip-hop/alternative related music festival, including digital and printed media assets. The main objective of this project was to separate this festival from other more known ones. And to keep a very consistent and cohesive style that’s strongly defined and recognizable from all individual assets. They wanted us to go all out and create something breathtaking, so we did. The main challenge in this project was to keep things organized and clear while still using very vibrant and outstanding colors, texts and shapes. I did this by being very selective of the placements of all assets and making sure I didn't show too many contrasting colors at the same time to prevent viewers from getting overstimulated.
