Our story
Welcome to Salient Media — A young, modern team of creative designers and strategists with a passion for building great things.
Introduction, hi my name is Shanti, I am a passionate graduate from the Netherlands with a major in graphic design. Completed various projects as freelancer which helped me develop my skills as a designer. Skilled branding/strategy, apparel design, social management and print. Seeking to assist brands in building and improving identities, positioning and working on creative solutions where the main objective is to establish and differentiate brands and help them connect with their target audience.
Started taking on freelance jobs immediately after graduating. Growing my own brand and building experience in the industry. Mostly worked with streetwear clothing brands where I creating detailed customised graphics to help my clients grow and spread their message in a way that connects with their audience. After doing this for a while we choose to expand our operations by offering a broader array of services including branding, print and social media management to give our clients acces to the full package if needed.
Design philosophy
Branding to us means, highlighting the essential elements of your brands DNA, which represents you as a business. We define the intrinsic & extrinsic identity of your brand and communicate these attributes in a consistent and coherent style - that attracts the right attention, from the right audience. An exceptional brand is created with a solid purpose/directed meaning that has consistent and clear reasons for using visual elements. On brand, on strategy and on message!
Our process
1. Making sure all of our creative solutions are supported by/based on solid data from our clients brand, audience and industry.
2. Thinking from a business perspective and finding effective, creative solutions for our clients business objectives that deliver measurable results.
3. Strong communication with our clients and keeping them up to date at all times, making sure they’re fully informed on all of the important changes during running projects.
