Virtual Pro/360° VR service - Visual identity

For this project I got the chance to work on a separate business venture that was about to get launched by my boss at the time. Virtual Pro helps businesses create and digitalize 360° spaces to intergrades these on websites. My main objective for this project was to create a very futuristic looking, clean visual identity for Virtual Pro. I’ve mostly worked on their visual identity, by figuring out how to communicate this in the best, most effective ways possible. I’ve created visuals, ads, business cards, brochures and in-depth concepts of the website. One of the biggest challenge we faced for this project was figuring out the best way to communicate this fairly new service to potential prospects. Without confusing or scaring people away with difficult terms and information about these new opportunities in our current tech environment. I have learned a lot from this project, especially in researching different markets and analyzing different businesses to look for unique strengths and weaknesses that can be used effectively. I also managed to further develop my design skills with a lot of freedom from my previous boss at the time, which gave me the opportunity to experiment with various styles and ways of creating. I’m very proud of what we managed to build in this short timeframe.